Website, Marketing, Advertising Services Offered
Part of the process of building a website is the determination as to the correct platform, coding method and appearance.
LKH Logic Consulting offers this process in flat rates for most builds.
Sites determine to be best presented in the WordPress platform are offered in flat rates depending on the degree of original design the client desires. There are
many pre made, stock themes that can be used without modification simply by adding the client logo to the header. But for a completely original brand presentation
a custom WordPress theme is required.
WordPress is programmed in PHP and its own ‘codex’ of functions. A WordPress theme is not just what it looks like, it is also what it does and how it does it.
For other projects, those requiring a far more detailed backend process, PERL is suggested. PERL is Practical Extraction and Reporting Language and is the main stay of large and extensive enterprise website back engines. PERL projects are rarely offered in flat rates. Hourly rates bid are adhered to though.
- Anybody can claim to be an expert!
- The process of SEO is one filled with theory, based on a generality.
- There is nothing at all efficient about the accepted practice of optimizing a website for search traffic.
- Services that charge monthly fees are the application of theory in the wrong focus.
- The rules of marketing apply on line, as well as off line and most SEO practices ignore them.
- Every search engine uses a different ranking algorithm.
- A few simple processes result in ranking. A complicated mess of services, can as well, but not efficiently.
- Generally, Occam’s Razor is ignored.
The general process of SEO is one of micro-targeting and that places traffic to your site in the hands of the customer.
The process employed here is not micro-targeting. It is broadcast relational targeting. And it works, for a one time cost, without monthly fees.
LKH Logic Consulting does offer (through a marvelous writer, billed directly to the client) a blog and article writing service to enhance search traffic potential that is not resold, or marked up. This provides new and fresh content to your site.
For a detailed explanation of the process employed here, just ask. It works!
The process to be employed for each client product brand is one of evolution of concept.
1: Decide the image to be portrayed.
What should the customer think when they think about the service, the company and/or the reputation.
During this research process the industry, the competition and the community are evaluated in order to select the combination that best marries all three.
Why is competition involved in marketing?
They are already involved. They must be overcome so we identify their weaknesses and strengths and we incorporate alternatives without referencing who they are.
This process entails research time and calculation.
2: Develop the means to portray the image.
Artistic logo, name without artistic logo, or a combination. Building colors, stationary, business cards, standard video imaging parts. Image music bed and potential audio market image sounder.
Based upon the decisions in step 1 the actual visual and aural representations are created. This creativity time is paramount to the execution stage as what displays is what will be judged. That includes building colors and decoration and collateral ma-terials.
This entails creation of the logo and other brand presentation parts.
3: Develop the method to display the image.
Mechanics of marketing. Presentation of first light. = Brochure (Web presence, printed material, print ads, TV conceptual, Radio content. Online Ads. Collaterals.
This is the execution of the presentation of the brand, depicted in the visual and aural elements created in the previous step.
This entails creation of the Internet platform, matching image and brand in social network presence and creation of marketing elements for use later.
A separate entry is made in the proposal to provide content. The cost associated with this step in creation of an Internet Property is artistic and code intensive and does not include content.
Content may be selected to be included, or ignored as not included and the responsibility thereof would become that of the client.
4: Develop the enticement of interest.
How does the message reach the target? = Advertising means
Even though this step does require a start is actually does not stop.
Managing a marketing process is a management nightmare at times.
The time afforded for this process includes the creation and set up, and the subse-quent execution of tweaking for the entire campaign.
5: Marketing plan
Structured selection of target mediums and presentations.
This process is the determination as well as the execution of medium management.
This is also the overall written marketing plan showing what the intent is, what the method to attain it is, and what the results are expected to be.
6: Execute the plan
Placement , serving, presentation, coffee drinking (a lot).
This represents the execution of all that planning and building and writing (if opted for).
This includes another research report and findings based on industry and Internet presence that results in a work sheet for writers to use in creating content for the site, a list of keyword phrases and specific keywords required to be included in all con-tent written for the site, as well as a collection of sources to write from.
7: Monitor and tweak the plan.
Watch it happen and tweak it for best performance.
Based on a typical 16 week marketing campaign, the amount of time necessary on a weekly basis to evaluate analytics and create tweaks to steer the campaign results is a 2 hour block per week.
LKH Logic Consulting provides full site services for the start up or personal use project, as well as world class software services for projects requiring Perl, PHP, mySQL, Ajax, Java, Javascript, DHTML, iPhone, Android and the latest technologies.
Hiring a logic consultant to manage your project for you, to have the right connections to employ the best programmers anywhere (if needed), does not cost more than hiring different developers to perform specific tasks. It does make life a lot easier on you.
Entrepreneurs with a vision, but with limited technological knowledge may stumble in building the vision. This job is to work the project to completion, after fully explaining to you what is needed to accomplish the tasks.
Projects managed to completion win out.
LKHLC offers websites built in WordPress, WordPress Themes, WordPress Custom Theme, WordPress Theme Modification, Custom Design, Site Design, Stock Themes, free hosting, WordPress Plugin Modification, Custom WordPress Plugins, Custom Templates for WordPress, Custom Codex, Original Designs, PSD to WordPress Theme, Specialized WordPress Themes, Full Screen Theme, Full Screen Background, WordPress Consulting, SEO for WordPress, WordPress Search Engine Optimization, Plugin Installation, repair and trouble shooting for WordPress, among many other services. View the Prices Terms and Sames PDF for all services offered.
